Welsh by birth, kaleidoscopic by nature, Marina Diamandis is a serial college drop-out who once dressed up as a boy to audition for a reggae boy-band, hoping to amuse the record label into signing her. After further failed auditions, in a fit of ambitious pique she taught herself piano and created Marina and The Diamonds in 2005. (It's just her, the Diamonds are the audience).
Two years on from her top 5 debut 'The Family Jewels' (300,000 copies sold), the self-styled avant-garde "D.I.Y artist"...
Welsh by birth, kaleidoscopic by nature, Marina Diamandis is a serial college drop-out who once dressed up as a boy to audition for a reggae boy-band, hoping to amuse the record label into signing her. After further failed auditions, in a fit of ambitious pique she taught herself piano and created Marina and The Diamonds in 2005. (It's just her, the Diamonds are the audience).
Two years on from her top 5 debut 'The Family Jewels' (300,000 copies sold), the self-styled avant-garde "D.I.Y artist" has detonated her own experimental past and landed feet first in the future with 'Electra Heart,' a stunningly ambitious and confident sonic pulsar spinning between electro-pop euphoria and come-down melancholia. A hook-packed stunner with the ambition of a one-woman Depeche Mode, her onetime theatrical vocals now effortlessly soar between spectral, commanding and towering power-pop, finding her vocal identity in an album about a loss of it.
The songs, mostly recorded in L.A in 2011, were written on-the-road through America in 2010, teased into life on Marina's £100 keyboard or sung into her lap-top in the back of her tour-bus bedroom. The song titles tell the story -- from throbbing first single 'Primadonna' to the robo-pop of 'Bubblegum Bitch' to the haughty spoken-word soliloquies of 'Homewrecker' -- a fantasy roll-call of "fairly vengeful characters."
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